When you use advanced shelving best practices it can become: Strategic space management has the potential to become much more than a picture of the shelf ( see my previous blog post). Planogramming seen as a tactical & administrative expense as part of the Category Management process.Increased number of POG requests from Retailers (usually highly tactical requests).Planograms (POGs) used as means to fit as many of their brand SKUs as possible on the shelf without consideration for Retailer strategy.Stores treated the same, with store clusters based on section sizes in stores vs Shoppers that shop within the stores.Listing decisions based on listing fees vs strategic assortment and shelving choices.Limited means to create space plans that optimally balance inventory, assortment and presentation requirements.More items stocked, without improved sales productivity.There are also many things that have remained the same in space management for both Retailers and Manufacturers: Data sources have become more plentiful, including store-level data, consumer data, and most recently, Shopper research data. What’s changed? Technology has improved significantly in space planning software. Space Management has changed significantly over the past 20 years, but in many ways has stayed the same.
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